Glad Kalundborg and Champion Lubricants: A Winning Partnership

A Partnership Built on Quality and Service

Glad Kalundborg is a versatile dealership offering a wide range of services. As an authorized dealer for Peugeot, Citroën, Opel, and Land Rover, the dealership also provides expert service for Jaguar and all other car brands in its workshop. The decision to choose Champion Lubricants as a one-stop supplier of oils and lubricants was made after a thorough evaluation of the dealership’s needs. 

"First and foremost, it’s the variety of oils in Champion Lubricants’ range that made us choose them," says dealer Jacob Glad. "Their selection covers all the viscosities recommended by manufacturers for their engines." 

"In addition, Champion Lubricants offers a broad range of products that we use for service and repair work in our workshop. And, of course, we can’t overlook the great cost-effectiveness of their products compared to other all-in-one suppliers in the market." 

Champion Lubricants Powers Success on the Rally Track 

In addition to car sales and servicing, Glad Kalundborg is home to Denmark’s top rally team, Glad Sport. Over the past three years, they have won the Danish Super Rally, outpacing more than 60 competitors. 

The team also relies on Champion Lubricants for their rally cars. 

"Even though our Citroën C3 Rally2 and Peugeot 208 Rally4 rally cars may look like their showroom counterparts, they are technically very advanced," says Kenneth Madsen, 2-times Danish Super Rally Champion. "These rally cars are developed and built by the manufacturers' motorsport divisions, and they have specific requirements for service intervals and maintenance procedures that are far from those of regular road cars. That’s why it’s been great that Champion Lubricants’ oils for engines and gearboxes meet the high demands for rally cars." 

A Partnership Beyond Lubricants 

The collaboration between Glad Kalundborg and Champion Lubricants extends beyond just using lubricants—they are also ambassadors for the brand. 

"Champion Lubricants’ logo occupies some of the best advertising spots on our rally cars," says Jacob Madsen, the team’s second rally driver. "It provides great visibility, both on TV and during the speed stages and service areas, where mechanics and workshop owners are often present in the crowd. We also organize customer events, where potential new customers of Champion Lubricants can experience a rally car ride and gain insight into our work with their products." 

Discover Glad Motorsport and the Power of Champion 

The success of Glad Kalundborg highlights the power of collaboration—both in motorsport and in business. By partnering with Champion Oil, they’ve found a perfect synergy of high-quality products and exceptional performance.

Meet the Drivers Behind the Victory 

Kenneth Madsen (1989) has been rallying since 2008, when he was named Rally Talent of the Year. 

• He has won nine Danish Championships, three of which were alongside Mette Felthaus (1982), his co-driver since 2016. 
• In 2022, they swept the Danish Super Rally, winning six overall victories, the Rally2 class championship, and the Danish Super Rally title. 
• They race in a Citroën C3 Rally2 with a 1.6L, 16-valve, turbocharged engine producing 280 hp, distributed to all four wheels. 

Jacob Madsen (1995) has been rallying since 2013 and was named Rally Talent of the Year in his first year. 

• He has won six Danish Championships and has been named Rally Crew of the Year four times. Four of his DM titles were earned alongside Line Nedergaard (1995), his co-driver since 2019. 
• In 2021 and 2023, they won the Danish Super Rally Championship. 
• They race in a Peugeot 208 Rally4 with a 1.2L, 12-valve, turbocharged engine that produces 208 hp, transferred to the front wheels.  

If you're looking to experience the thrill of rallying firsthand or learn more about the cutting-edge products that fuel their success, visit Glad Motorsport.