Automatic Growth: Servicing the Expanding Automatic Transmission Market

With more new cars hitting the roads equipped with automatic transmissions, the demand for automatic transmission fluid (ATF) servicing continues to rise in the aftermarket. In this article, we’ll dive into the different types of automatic transmissions and explore how Champion’s latest fluid innovations enhance performance and protection.

ATF Market Evolution:
Keeping Up with the Shift 

The ATF market is shifting into high gear, with automatic transmission servicing becoming a part of workshop standard operations. As vehicles become more advanced, with growing demand for dual-clutch and continuously variable transmissions, we must rise to the challenge of meeting these needs head-on. 

Once seen primarily in luxury cars in Europe, automatic transmissions are now mainstream—thanks to shrinking price gaps, shifting consumer preferences, changing driving habits in congested urban areas, and the rise of electric vehicles. Many drivers who once learned on manuals are now making the switch to automatics, further fueling the need for reliable servicing solutions. 

Here’s what you need to know: 

  • Dual-clutch and CVT transmissions are gaining significant market share. 
  • Regular service fill are required with varying intervals starting at 60.000 km  
  • Vehicles operating under severe conditions demand fluid changes more frequently. 

With the right ATF and servicing strategies, garages can ensure smooth shifts, extended transmission life, and satisfied drivers. Stay ahead of the curve!


Automatic Transmission Technologies

Automatic transmission fluid is distinctly different from transmission fluid made for manual transmissions. Most modern passenger cars rely on automatic transmissions, which shift gears seamlessly without driver intervention. Manual transmissions, on the other hand, require active engagement with a clutch and shifter. Choosing the right fluid for each type is essential for optimal performance.


Automatic Transmission Fluid (ATF) – Protection and Operation

ATF is critical for ensuring the smooth operation, performance, and longevity of automatic transmissions.  

Here’s what makes a high-quality ATF stand out:

  • Heat resistance and thermal stability to prevent sludge and deposits. 
  • Frictional characteristics for smooth gear shifts and clutch engagement. 
  • Extreme pressure/load-carrying performance for durability. 
  • Viscosity stability across a wide temperature range. 
  • Low-temperature flow to maintain effective hydraulic operation in cold conditions. 

Champion stands for inner power, performance, and protection—delivering robust solutions that outperform under extreme conditions. Our ATF range is engineered for the three primary types of automatic transmission technology available globally today:

  1. Stepped Automatic Transmissions (AT)
  2. Continuously Variable Transmissions (CVT)
  3. , and Dual Clutch Transmissions (DCT)


Stepped Automatic Transmission

Stepped automatic transmissions have a high torque capacity, are a well-known technology, and have a ‘traditional’ shift feel. In recent years, fuel efficiency has improved through a greater number of gear ratios, combined with weight and size reductions.

💡  For broad coverage, Champion recommends CHAMPION ECO FLOW MULTI-VEHICLE ATF FE


CHAMPION ECO FLOW MULTI-VEHICLE ATF FE

This Automatic Transmission Fluid meets the requirements of most American, Japanese and European manufacturers. It has excellent oxidation stability and superior anti-wear properties. 


Continuously Variable Transmission (CVT)

These use a drive belt system and there are no defined gear changes, resulting in a smooth driving experience. However, its compact design means that the system is ideal for small vehicles, bringing weight, space, and efficiency benefits.

💡 Champion recommends a CVT-specific product, such as CHAMPION ECO FLOW CVT ATF, for long-term reliability.


CHAMPION ECO FLOW CVT ATF FLUID

This is a multifunctional full synthetic lubricant that has been designed for both CVT and step automatic transmissions. Eliminating stock and misapplication risks. This fluid offers proven performance through extensive lab and field trials. Suitable for hybrid vehicle application. 


Dual Clutch Transmission (DCT)

Fast and sharp shifting is the trademark of dual-clutch transmissions. These systems provide smooth torque delivery and rapid shifting. With these fast shifts, dual-clutch transmissions can also be very fuel-efficient.

💡  For trouble-free performance, use a specialist fluid, such as CHAMPION ECO FLOW DSG FLUID


CHAMPION ECO FLOW DSG FLUID

This is a full synthetic transmission fluid, specifically developed for the dual-clutch transmissions (DCT) of modern passenger cars. It ensures the trouble-free operation of these gearboxes.


ATF Servicing: Why Regular Fluid Changes Matter   

While some OEMs may suggest ATF is “filled for life,” the reality is that regular servicing, at the indicated intervals, is essential to maintain performance and prevent potentially costly repairs.  

For example, DCT fluid changes are recommended every 60,000 km, but intervals may vary depending on the type of use and the loads. Our advice is to always consult manufacturer’s guidelines as the requirements may vary for each transmission. Technician experience and judgement are equally important.  

Champion Lubricants is proudly supporting workshops with a range of 20+ automatic transmission fluids. Our passionate team have developed ATF solutions suited to a wide variety of transmissions and OEM standards. This means that technicians have access to a one-stop shop for all their ATF needs. 

EXPLORE MORE ABOUT ATF SERVICING.


ECO-FRIENDLY BAG IN BOX PACKAGING  

Robust and Ready for Action Garages need solutions that work as hard as they do—cleaner, smarter, and built for the future. That’s why we offer our Bag in Box (BIB) range, which also covers manual and automatic transmission fluids. With 90% less plastic waste, leak-free dispensing, and a space-saving design, it’s the ultimate upgrade for workshops that want to stay efficient and sustainable.  

DISCOVER MORE ABOUT BIB >


Champion’s ATF Innovations—because the best performance starts with the right ATF

As automatic transmissions grow in popularity, Champion has continued to develop and expand its ATF offering with expertly formulated products that meet current and emerging market requirements. 

Combining high-quality base oils with advanced additive packages, Champion offer a comprehensive range for workshops.