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A rally legend and a true Champion Hero. Welcome to the winning team, Marcus Grönholm.

Champion is proud to announce its partnership with rally legend Marcus Grönholm.

Fairs and events

Marcus Grönholm, a Champion Hero on the starting blocks at the Rally Sweden

At the FIA WRC Sweden rally, Champion proudly announced its exciting partnership with Marcus Grönholm, two-time World Rally Champion and real rally legend. The news was released during Marcus’ exclusive onetime comeback to the snowy tracks of Sweden and Norway on February 14 to 17, 2019.

190221 - Marcus Gronholm- YvesDC
“Marcus Grönholm is a living rally legend. During the Sweden rally, he made a one-time return…and it was powered by Champion. Marcus is what Champion is all about, especially with this return. He’s always challenging himself. He’s the real representation of what a Champion Hero is.” says Yves Decat, Global Brand Manager at Champion.

Champion Lubricants, releasing hero’s full potentials

Champion is about where you’ve never been before. About driving unfamiliar roads, and doing so in full confidence. It’s about facing new challenges and never giving up. It’s about you against the rest. It’s about us together against the world.

Marcus Grönholm is a living rally legend. During Rally Sweden, he made a one-time return…and it was powered by Champion. Marcus is what Champion is all about, especially with this return. He’s challenging himself. He’s the real representation of what a Champion Hero is.

Yves Decat, Global Brand Manager

Marcus Grönholm has everything of a Champion hero: After two championship victories in 2000 and 2002, Grönholm retired at the end of the 2007 season. He now returns to the sport wearing the Champion colors with a Toyota Yaris WRC. We travelled with him to Sweden supporting him in this exciting adventure.

One thing is for certain: This partnership with Marcus is only the start of an amazing journey ahead…

“We believe in people who want to accomplish things, and who want to perform beyond the ordinary. Maybe that has to do with the fact that we also strive to perform beyond expectations with our brand, and with every one of our products.” Says Yves Decat.

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