A network of opportunity: Champion Service Point
Since early 2018, this innovative concept has been a welcome change to the way garages in the Netherlands supply oil to their customers. It’s all thanks to a three-sided partnership between Champion, independent garages, and national distributor of The Netherlands Brezan Automaterialen, a member of the PartsPoint Group.
It works because of investment and commitment to the partnership from all sides, with Champion and Brezan Automaterialen at the base, supplying and supporting the garage on top. “The garage and its customers come out on top with this model,” explains Stefan Viguurs from Champion, who first brought the Champion Service Point concept to life. “These independent specialists are professionals in their field, with the specialist support of the country’s leading distribution chain, supplying Champion oils and lubes in the fastest and most efficient way possible: just-in-time delivery.”
Just-In-Time Delivery: the engine of efficiency
Every garage owner knows that planning is everything. “If you have a car scheduled in for a service, you need the whole kit, everything that car will require for service, parts, oils, all of it,” says Stefan. “If you don’t have all that you need together at the right time, you can’t make a full service, which can mean ‘domino disappointment
’: you let down the customer who was planned in, their car is parked in the garage, maybe holding up the bridge waiting for a part that was ordered. And that means a knock-on effect on the queue of jobs waiting for maintenance. Your whole planning can be affected, the domino knocks down the whole line and you have a queue of disappointed customers.”
Around the clock, across the country, a chain of around 370 delivery drivers is constantly on the move between Brezan Automaterialen’s 136 locations and its customers. Like an artery supplying oxygen, it carries vital orders to garages in the Champion Service Point network, when they need it, delivering as quickly as 50 minutes after ordering.
Oil as a spare part
Much is said today about the commoditisation of vehicle oil in our industry. Every garage has seen the change from 5 or 10 years ago, when bulk delivery of just two grades of oil were enough to satisfy every type of car on the bridge. “Engines changed when emissions regulations came in, when fuel efficiency and durability and power demands changed” says Stefan. “OEMs started evolving their engines, and oil manufacturers had to keep up by producing oils and lubes that met new OEM specifications. As a result, the market has a huge range of products, from Champion and different brands, and the consumer is faced with a choice that is incredibly hard to make.”
“Oil has become a spare part, and some manufacturers and distributors are still making the mistake of competing on cost, because that’s what consumers base their buying decision on. We have seen the result of these price wars, and someone always loses, generally the garage and their customers, because the cheap brands don’t have the full range of products covering the entire car park.”