Champion: What about the visuals?
Vincent: For sure! The image you use for your products is crucial. In my case, videos work well, and yes, bikers love slightly offbeat videos. On the other hand, educational videos also work well, where we tell people about the maintenance of their bikes, for example. Here, the support of a partner like Champion is great because they are investing in creating things like the Champion Moto Maintenance guide!
Gifts and promotions are another important tool! We often use gifts to help boost loyalty among our customers. Of course, the best way to implement gifts and promotions into your marketing is by starting with clear objectives. Obviously, if you run a promo, it must be profitable overall. I don’t suggest giving away an item that sells easily, like chain lube.
During difficult periods, such as the recent lockdowns, winter or vacations, I like to use discounts to help bring customers back in. During these periods there are often a lot of promotions, so it is almost necessary to help you compete.
On top of these tactics, we also make product suggestions. For instance, if a customer buys a specific engine oil from a product family, then we also suggest a brake fluid from the same range to make his purchase a complete package. This works really well!
I am also actively using social media channels to attract customers to the store. Here
, for example, I recorded a quick video to provide an overview of a Champion offer at my store. At the end of the day, you want to work with great brands, excellent products and ensure that your customer is always well looked after. Do the simple things really well and you have the perfect foundation for success.
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